We collect limited, standard web analytics data to improve this site. We do not collect payment information, order data, or shipping details — all transactions occur on the external seller's website. We do not sell your personal information to third parties.
1. Who We Are
Modern Living Review ("we," "us," or "our") operates modernlivingreview.com — an independent editorial and affiliate review website covering smart home devices, wellness technology, and lifestyle products. We are not a retailer, manufacturer, or official representative of any product brand featured on this site.
Contact for all privacy matters: contact@modernlivingreview.com
This Privacy Policy explains how we collect, use, disclose, and protect information about visitors to our website. By using this site, you agree to the practices described in this policy.
2. Data We Collect
2.1 Automatically Collected Data
| Data Type | Purpose | Retention |
|---|---|---|
| IP address (anonymised) | Fraud prevention, geographic analytics | 26 months |
| Browser type & version | Site compatibility optimisation | 26 months |
| Operating system | Site compatibility optimisation | 26 months |
| Referring URL | Traffic source analytics | 26 months |
| Pages visited & time on page | Content improvement | 26 months |
| Date and time of visit | Traffic pattern analytics | 26 months |
| Device type | Responsive design optimisation | 26 months |
2.2 Data You Provide Voluntarily
If you contact us via email or contact form, we collect the information you provide (name, email address, message content) solely to respond to your inquiry. We do not add your information to any marketing list without explicit consent.
2.3 Data We Do NOT Collect
We explicitly do not collect on this site:
- Payment information, credit card or banking details
- Order history or purchase records
- Shipping addresses or delivery information
- Product account credentials
- Sensitive personal information (health, biometric, religious, political data)
All transactions occur on the external seller's website. Any data you provide during a purchase is governed by that company's privacy policy, not ours.
3. Cookies & Tracking Technologies
| Type | Provider | Purpose |
|---|---|---|
| Essential | modernlivingreview.com | Core site functionality. Required for the site to operate. |
| Analytics | Google Analytics 4 | Anonymous traffic measurement, page performance. IP anonymisation enabled. |
| Tag Management | Google Tag Manager | Manages deployment of tracking scripts. Does not collect data independently. |
| Affiliate Tracking | Various affiliate networks | Tracks clicks on affiliate links for commission attribution. Activated only on link click. |
| Advertising | Google Ads | Conversion tracking for paid search campaigns across US, CA, UK, AU, NZ markets. |
Managing Cookies
You can control cookies through your browser settings. Disabling analytics cookies will not prevent you from using this site. For instructions specific to your browser, visit allaboutcookies.org. To opt out of Google Analytics across sites, install the Google Analytics Opt-Out Add-On.
4. How We Use Your Data
We use collected data only for:
- Site operation: ensuring the website functions correctly across devices and browsers.
- Analytics: understanding which content is most useful and improving review quality.
- Affiliate tracking: accurately attributing commissions when you click our affiliate links.
- Communication: responding to inquiries you send via email or contact form.
- Legal compliance: fulfilling obligations under applicable advertising, privacy, and consumer protection laws across all five markets.
We do not use your data for: selling to third parties, building individual profiles for resale, sending unsolicited marketing communications, or automated decision-making with legal effects.
6. Data Retention
Analytics data is retained for 26 months via Google Analytics, then automatically deleted. Contact form submissions are retained for 12 months then securely deleted. We do not retain data longer than necessary for the purposes described in this policy.
7. Your Rights — All Markets
Regardless of your location, you have the following rights with respect to any personal data we hold:
- Right to access: request a copy of personal data we hold about you.
- Right to correction: request that we correct inaccurate data.
- Right to deletion: request deletion of your personal data, subject to legal retention obligations.
- Right to withdraw consent: where processing is based on consent (e.g. analytics cookies), withdraw consent at any time via browser settings.
- Right to object to marketing: we do not send marketing without consent. Contact us to withdraw any consent given.
To exercise any right, email contact@modernlivingreview.com with subject "Privacy Request – [Your Request Type]." We will respond within 30 days.
8–12. Jurisdiction-Specific Rights & Frameworks
In addition to the general rights above, residents of specific countries have additional protections under local law. Find your jurisdiction below.
Our data practices comply with FTC guidelines on endorsements and advertising transparency. California residents have additional rights under the CCPA/CPRA:
- Right to Know: what personal information we collect, use, or disclose.
- Right to Delete: request deletion of personal information, with certain exceptions.
- Right to Opt-Out of Sale: we do not sell personal information. No opt-out needed.
- Right to Non-Discrimination: we will not discriminate against you for exercising CCPA rights.
For CCPA requests, email contact@modernlivingreview.com with subject "CCPA Privacy Request." We respond within 45 days as required.
Our data practices comply with PIPEDA. Canadian residents have the right to:
- Know why we collect, use, or disclose your personal information.
- Expect your information to be handled with care and reasonable security safeguards.
- Challenge the accuracy of your information and have it amended.
- Complain about how we handle your information.
If unsatisfied with our response, escalate to the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca.
For UK residents, our data practices comply with the UK GDPR (incorporated via the Data Protection Act 2018) as updated by the Data (Use and Access) Act 2025, which received Royal Assent on 19 June 2025. The lawful basis for our processing of analytics data is legitimate interests (UK GDPR Article 6(1)(f)) — we have a legitimate interest in understanding how our content is used in order to improve it, and this is balanced against your rights through IP anonymisation and limited retention.
UK residents have the right to:
- Access, rectification, erasure, restriction, and portability of personal data.
- Object to processing based on legitimate interests.
- Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Regarding affiliate marketing, our practices comply with ASA/CAP Code Rule 2.1 (ads must be obviously identifiable) through the disclosure bar on every page.
Our data practices are consistent with the 13 Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). Key APPs applicable to our operations:
- APP 1: We manage personal information openly and transparently — documented in this policy.
- APP 3: We collect only information reasonably necessary for our stated purposes.
- APP 5: We notify users of the collection of personal information — via this policy and our cookie disclosure.
- APP 6: We use and disclose personal information only for the purpose it was collected.
- APP 11: We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access.
We are also bound by the Australian Consumer Law (ACL) prohibition on misleading or deceptive conduct, including in relation to affiliate content — addressed by our disclosure framework. If you wish to make a privacy complaint, contact us first. If unresolved, you may escalate to the Office of the Australian Information Commissioner (OAIC).
Our data practices comply with the New Zealand Privacy Act 2020 and the Privacy Amendment Act 2025, which received Royal Assent on 23 September 2025. The 2025 amendment introduced Information Privacy Principle 3A (IPP 3A), which strengthens transparency requirements around third-party data sharing. In compliance with IPP 3A, we disclose in this policy all third parties (Google Analytics, affiliate networks) with whom user data may be shared in an anonymised or aggregated form.
NZ residents have the right to:
- Access personal information we hold about them.
- Request correction of inaccurate personal information.
- Be notified of data breaches that may cause serious harm — as required by the mandatory notification regime.
- Make a complaint to the Office of the Privacy Commissioner NZ.
Under the Fair Trading Act 1986, undisclosed affiliate relationships in commercial content constitute misleading representation. Our disclosure framework addresses this requirement across all content pages.
13. Security
This site is served over HTTPS (TLS encryption) to protect data in transit. We use industry-standard hosting infrastructure with restricted access controls. No method of internet transmission is 100% secure — while we take reasonable precautions, we cannot guarantee absolute security. If you believe your information has been compromised, contact us immediately at contact@modernlivingreview.com.
In the event of a data breach that may cause serious harm, we will notify affected individuals and relevant regulatory authorities as required by applicable law in each jurisdiction (ICO in the UK, OAIC in Australia, Privacy Commissioner in NZ).
14. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements in any of the five markets where we operate. When we make material changes, we will update the "Last updated" date at the top of this page. Continued use of this site after changes are posted constitutes acceptance of the updated policy.
15. Contact Us About Privacy
For any questions, concerns, or data requests related to this Privacy Policy:
Email:
contact@modernlivingreview.com
Subject line: "Privacy Request – [Your Request Type]"
Response time: within 30 days (45 days for CCPA requests)
This Privacy Policy was last updated on March 6, 2026. It covers operations in the United States, Canada, United Kingdom, Australia, and New Zealand.