Privacy Policy

Last updated: 26 March 2026

This Privacy Policy explains how modernlivingreview.com ("we", "us", "our") collects, uses, stores and protects personal data when you visit our website. We are committed to handling your information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA), Australian Privacy Act 1988, New Zealand Privacy Act 2020, and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

By using this website, you acknowledge that you have read and understood this policy. If you do not agree with any part of this policy, please discontinue use of the site.

1. Data Controller

The data controller responsible for your personal data on this website is:

Modern Living Review
Website: modernlivingreview.com
Contact email: contact@modernlivingreview.com

We are an independent editorial review website and are not affiliated with any product manufacturer.

2. Data We Collect

We collect the following categories of personal data when you visit or interact with our website:

Navigation data: Pages visited, time on page, referral source, browser type and version, operating system, screen resolution.
IP address: Automatically collected for analytics, security and approximate geolocation purposes (country/region level).
Cookie data: Identifiers stored locally on your device to support analytics and marketing functions. See our Cookie Policy for full details.
UTM parameters: Campaign tracking parameters appended to URLs (e.g. utm_source, utm_medium, utm_campaign) used to measure the effectiveness of traffic sources.
Contact form data: If you submit our contact form, we collect your name, email address, subject and message content.
Affiliate click data: Anonymised click event data when you interact with affiliate links, including destination URL and timestamp.

We do not collect payment information, government identification numbers, or sensitive personal data such as health, racial or religious information.

3. How We Use Your Data

We process your personal data for the following purposes:

Website analytics: To understand how visitors use our site, which pages are most popular, and how to improve the content and user experience.
Affiliate performance tracking: To measure click-through rates on affiliate links and ensure accurate commission attribution through our affiliate network partners.
Legal compliance: To meet obligations under applicable data protection, consumer protection and advertising regulations.
Security: To detect, prevent and respond to fraudulent, abusive or otherwise harmful activity on our website.
Communication: To respond to contact form submissions and enquiries submitted by you.

4. Legal Basis for Processing

Where applicable under GDPR and UK GDPR, our legal bases for processing personal data are:

Legitimate interests (Article 6(1)(f) GDPR): Analytics, security monitoring and affiliate tracking, provided these do not override your fundamental rights.
Consent (Article 6(1)(a) GDPR): For the placement of non-essential cookies and marketing tracking where required by law.
Legal obligation (Article 6(1)(c) GDPR): Where processing is necessary to comply with applicable law.
Contract performance (Article 6(1)(b) GDPR): When responding to your contact form submissions.

5. Sharing Your Data with Third Parties

We do not sell your personal data. We may share data with the following categories of third parties in limited circumstances:

Analytics platforms: We use Google Analytics (or equivalent) to analyse website traffic. These providers may process your data in accordance with their own privacy policies. Google Analytics data is anonymised at collection where technically possible.
Affiliate networks: When you click an affiliate link, anonymised click and session data may be passed to our affiliate network partners to enable commission tracking. These networks operate independently and have their own privacy policies.
Hosting and infrastructure providers: Our website host may process server logs containing IP addresses and access data for security and operational purposes.
Legal authorities: We may disclose data if required to do so by law, court order, or governmental authority.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law:

Analytics data: retained for up to 26 months in anonymised or aggregated form.
Contact form data: retained for up to 12 months from the date of your last correspondence, then securely deleted.
Cookie data: duration varies by cookie type — see our Cookie Policy.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, disclosure or destruction. These include the use of HTTPS/SSL encryption for all data transmitted between your browser and our server, access controls limiting data access to authorised personnel only, and regular security reviews of our systems and processes. However, no transmission of data over the internet can be guaranteed as completely secure, and we cannot warrant the absolute security of information you transmit to us.

8. International Data Transfers

Some of our third-party providers (including analytics and hosting services) may process your data outside your country of residence, including outside the European Economic Area (EEA) or UK. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or equivalent mechanisms as required by applicable law.

9. Your Rights

Depending on your country of residence, you may have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure ("right to be forgotten"): Request deletion of your personal data where there is no compelling reason for its continued processing.
Right to restriction: Request that we limit how we process your data in certain circumstances.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at contact@modernlivingreview.com. We will respond within 30 days (or within the timeframe required by applicable law).

10. Cookies

We use cookies and similar tracking technologies on this website. For full information about the cookies we use, their purposes and how to manage or disable them, please see our Cookie Policy.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make changes, the "Last updated" date at the top of this page will be revised. We encourage you to review this policy periodically. Continued use of this website following any changes constitutes your acceptance of the updated policy.

12. Country-Specific Provisions

🇺🇸 United States — California (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights regarding your personal information:

Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months.
Right to Delete: You may request deletion of personal information we have collected, subject to certain exceptions.
Right to Opt-Out of Sale: We do not sell your personal information. You may nevertheless submit an opt-out request to contact@modernlivingreview.com.
Right to Non-Discrimination: We will not discriminate against you for exercising any CCPA rights.

To submit a verifiable consumer request, contact us at contact@modernlivingreview.com.

🇬🇧 United Kingdom — UK GDPR & PECR

This website complies with the UK General Data Protection Regulation (UK GDPR) as retained in UK law by the Data Protection Act 2018. If you are a UK resident, your rights under UK GDPR mirror those set out in Section 9 above. You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have been infringed. We also comply with the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to the use of cookies and electronic marketing.

🇮🇪 Ireland — GDPR (EU)

If you are based in Ireland, you are protected by the General Data Protection Regulation (GDPR) as implemented under Irish law via the Data Protection Act 2018. You have the right to lodge a complaint with the Data Protection Commission (DPC) at dataprotection.ie. All rights outlined in Section 9 above apply in full to Irish residents.

🇨🇦 Canada — PIPEDA & CASL

If you are a Canadian resident, your personal information is handled in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access and correct personal information we hold about you. You may also withdraw consent to its collection or use at any time, subject to legal and contractual restrictions. To exercise your rights or submit a complaint, contact us at contact@modernlivingreview.com. Unresolved complaints may be referred to the Office of the Privacy Commissioner of Canada at priv.gc.ca. We also comply with Canada's Anti-Spam Legislation (CASL) in relation to any commercial electronic messages.

🇦🇺 Australia — Privacy Act 1988

If you are an Australian resident, this website handles your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the right to access and correct personal information we hold about you. If you believe we have breached the APPs, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au. Always read the label and follow the directions for use.

🇳🇿 New Zealand — Privacy Act 2020

If you are a New Zealand resident, your personal information is handled in accordance with the Privacy Act 2020 and its Information Privacy Principles (IPPs). You have the right to access personal information we hold about you and to request corrections. Complaints may be referred to the Office of the Privacy Commissioner at privacy.org.nz. Always read the label and follow the directions for use.

13. Contact Us

For any questions, requests or concerns regarding this Privacy Policy, please contact us:

Email: contact@modernlivingreview.com
Response time: Within 48 business hours
Contact form: Contact page